COMPANY HISTORY:
Roger Cleveland began producing and selling golf clubs in 1979. Cleveland Golf started
off as a company known for producing exquisite replicas of classic golf clubs from
the 1940's and 1950's. Today, the company is regarded as one of the forerunners in
product innovation and is home to the #1 Wedge in Golf.
In 1990, Rossignol, the world's
largest ski manufacturer purchased Cleveland Golf. New high tech products called
VAS woods and irons were introduced and sales continued to grow. Corey Pavin won
the U.S. Open in 1995 with these products which provided greater awareness of the
brand. However, consumers didn't take to the radical look of these products so by
the end of 1996 finances were hampered.
Greg Hopkins was chosen as president of Cleveland
in 1997 and under his leadership things began to turn around. Product designs returned
to the original great looks of classic clubs while incorporating modern technology
for enhanced playability and Cleveland began to sponsor world class players like
Vijay Singh. Sales skyrocketed to five times the levels of '97 by 2005.
At that time
Quiksilver, Inc., a leading surf brand, purchased that assets of Rossignol which
included Cleveland Golf. Cleveland remained under their ownership until December
of 2007 when SRI Sports, LTD purchased the golf brand. SRI Sports owns and operates
several brands around the world which combine to make them the number one club brand
and number two ball brand in Japan, as well as having a major presence in Europe
and North America. With more than 325 employees in its Huntington Beach, California
headquarters, Cleveland Golf has a U.S. sales force of 65, three international affiliates
(Japan, Europe and Canada) as well as 26 distributors worldwide. As a sponsor of
the Byron Nelson Championship and Cleveland Collegiate Palmetto Championship (University
of South Carolina, Aiken) Cleveland Golf is heavily involved in player development
with support to junior, collegiate and developmental tour golf. The company is also
title sponsor of an annual father-son tournament held at Pebble Beach and the Wee-ko-pa
tournament held in Arizona.
Cleveland Golf is proud to count among its professional tour staff members: Vijay
Singh, Boo Weekley, Joe Durant, David Howell, and many others.
